Vendor Application

Categories

1. Certified Produce & Flowers

Includes vegetables, fruits, nuts, honey, eggs, nursery stock, cut flowers grown or produced by the vendor.

2. Packaged Food

Includes preserves, oils, dairy, and meat raised or made by the vendor.

3. Prepared Food (On-Site)

Food prepared at the market booth. Requires county health permit and product liability insurance.

4. Handmade Craft

Arts & crafts made by the vendor.

Note

  • Commercial vendors not accepted
  • Please review this page as well as HFM’s Rules and Regulations before submitting your application.

Selection Criteria

  • Seniority
  • Overall balance of products at market
  • Locally grown or made products
  • Compliance with all market rules, Dept. of Agriculture, safety, insurance, and state/county regulations
  • Seasonal availability of produce
  • Frequency of attendance

Fees

Non-refundable Application fee: $30. $45 after March 15

Applying to both markets? One application fee covers both — but submit a separate form for each market.

Saturday Market Fees (per week)
10x10 space
$35
10x20 space
$55
Corner booth add-on
+$10
California Dept. of Food and Agriculture (CDFA) fee - required
$2
Tuesday Market Fees (per week)
10x10 space
10% of gross sales, up to $35
10x20 space
+$15 above 10×10 fee
CDFA fee - required 
$2

Document Checklist

All Vendors
  • Completed online application form, including full product list (new vendors)

  • $30 non-refundable application fee. $45 after March 15. Send check payable to HCFM or we can invoice you via Square ($2 surcharge)

  • Current driver's license, or employee's license if they drive into market

  • Current proof of insurance for all vehicles entering the market

  • City of Healdsburg Business License

Certified Agricultural Producers
Vegetables, fruits, nuts, honey, shell eggs, nursery stock, cut flowers
  • Certified Producer Certificate (CPC)

  • Organic sellers: Organic Registration with the State. If gross sales > $5,000, also Organic Certification (CCOF or equivalent). Must be posted at stall every market day.

  • Nurseries: Nursery License or Fee-Exempt Nursery License from CA Dept of Food and Agriculture (CDFA).

  • Nurseries & Cut Flowers: CDTFA Seller's Permit

  • Eggs: Egg Handler's Permit with Handler's Code assigned by the state

Non-Certifiable Agricultural Producers
Dairy, meat, preserves, olive oil — vendors who grow/raise their own products
  • Sonoma Co. Dept. of Health Services Temporary Food Facility Permit (TFF), or a letter with that department's determination — OR, for CPC holders with preserves/olive oil made by a facility, the State Registration from that facility

  • Product Liability Insurance — minimum $1,000,000; Declarations Page only, naming HCFM as additional insured

Food & Food Product Vendors (Non-Ag)
Prepared food, fish, sausage, and all other food not covered above
  • Sonoma County Dept. of Health Services Temporary Food Facility Permit (TFF) or a Food Facility Operating Permit. Permits must be on-hand at the point of sale.

  • Product Liability Insurance — minimum $1,000,000; Declarations Page naming HCFM as additional insured

  • CDTFA Seller's Permit

Arts & Crafts
Note: Full-season spots are not open to new craft vendors in 2026. Apply for the November/December Craft Market (application on website in June).
  • CDTFA Seller's Permit

  • 3 photos of your work + 1 photo of your display (new vendors only)

Resources

City of Healdsburg

401 Grove Street, Healdsburg, CA 95448 (707) 431-3304
Business License info and application

Sonoma County Agricultural Division

133 Aviation Blvd, Santa Rosa (707) 565-2371
Certified Producers Certificate (CPC)

California Department of Tax and Fee Administration (CDTFA)

50 D Street, Room 230, Santa Rosa (707) 576-2100
Temporary Sellers Permit (90 days)Regular Sellers Permit
Also info on sales tax

California Department of Food and Agriculture (CDFA)

Nursery LicenseEgg Handlers Permit

Sonoma County Department of Health Services

(707) 565-6565
Temporary Food Facility Permit (TFF)Food Facility Operating Permit